Updated: December 18, 2019
This Privacy Policy applies to this website and adserver platform located at https://www.optimalfusion.com (the “Service”), which is owned and operated by Optimal Fusion, Inc. (“Optimal Fusion”, “we”, “us”, or “our”). This Privacy Policy describes what information is collected by us from any user of the Web Site (collectively or individually "user(s),” “yourself,” or “you”), as well as our use and disclosure of that information. We treat your privacy seriously.
Please read this Privacy Policy carefully, as it governs your use of the Service. Your use of our Service indicates to us that you have read and accepted our privacy practices, as outlined in this Privacy Policy.
We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.optimalfusion.com.
MINORS UNDER THE AGE OF 18 MUST NOT PROVIDE ANY PERSONAL
INFORMATION, INCLUDING THEIR EMAIL ADDRESS, TO OPTIMAL FUSION. IF OPTIMAL
FUSION IS NOTIFIED IT HAS PERSONAL INFORMATION ABOUT A MINOR UNDER THE AGE OF
18, THAT INFORMATION WILL BE PROMPTLY DELETED FROM OUR DATABASE.
Definitions
Service
Service is the https://www.optimalfusion.com website operated by Optimal Fusion.
Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies
Cookies are small pieces of data stored on your device (computer or mobile device).
Data Controller
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.
Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.
We may use the services of various Service Providers in order to process your data more effectively. For the purpose of this Privacy Policy, we are a Data Processor of your Personal Data.
Data Subject (or User)
Data Subject is any living individual who is using our Service and is the subject of Personal Data.
Framed Website
A page from a third party’s website that appears within our website. Framing allows you to interact with a third party website without navigating away from our website.
Information Collection and Use
You may visit and use certain features of our Service without any registration, in which case none of your personal information will be collected or retained. However, if you to register through our website or request coupons, we will ask you to provide personal information such as your contact information and your date of birth. In addition, some sections of our website allow you to provide information directly to third parties whose websites are framed within our website, as described below in the section on “Third party links and co-brand relationships.”
We may collect data for our own use from your computer or device when you are visiting an OPTIMAL FUSION web site or on a third party’s behalf when we serve advertisements on our network of web sites. We may also collect data on third-party web sites for our own use. This data may include information such as your IP address, web pages which have been viewed by you, date and time, domain type, and your responses to an advertisement delivered by us or a third party advertising technology vendor. This is information which does not immediately reveal your identity. Nor will we use this information to attempt to discern your identity.
Types of Data Collected
Personal Data
While using our Service, we may collect certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information we may collect includes:
• IP Address
• Cookies
• Usage Data
* and other similar information.
We may use different types of technologies, such as cookies, pixels, and other technologies to collect this data. We do not collect the following information that identifies you: your name, address, email address, and telephone number, unless you choose to provide it to us. We do not combine the data we collect with this Personal Data.
We do not ask for the information above other than as necessary to carry out the Services. We don’t collect your name, address, email address, or telephone number via our corporate web site, www.optimalfusion.com unless you choose to provide it to us – for example, by sending us this information in an email or submitting an online form. Some of our partner websites may ask you to register and provide Personal Data. None of this Personal Data is combined by OPTIMAL FUSION with other data and/or used by OPTIMAL FUSION for our ad serving.
Information we may ask you to voluntarily submit to us, may include:
• Full Name
• Address
• Phone Number
• Email Address
• Date of Birth
• Gender
We use the information we collect to provide you with product promotions, support and any information you request, and otherwise to operate our Service.
Browser, Network, and Device Information
We also collect information when you use our Services relating to your web site browser, network, device, and other similar information. This information is collected to ensure you have a consistent experience when using our Services, to ensure our content is displayed properly, and to improve the overall quality of our Services. If we serve ads, this information is also used to ensure advertisements are properly displayed to you. Personal information collected related to your browser, network, and device information, includes:
•  Device ID
•  Operating System
•  Browser Type
•  Network Type
* and other similar information
Registration
The website at https://www.optimalfusion.com is free to view without registering. However, if you decide to register for our Services, whether as a Publisher or Advertiser, or otherwise, you must provide certain personal information. This personal information is necessary to manage your account, to provide our Services, and for other customer management or internal account purposes. In this case, the personally identifiable information may include:
•  Full Name
•  Phone Number
•  Address
•  Banking Information
•  Credit Card
* and other similar information
We may allow you to register for our Services using a single sign-on (“SSO”) third party service, such as Facebook. This is provided for convenience. Through this sign-up process, we may collect your name, email, or other information provided by the SSO partner. Optimal Fusion does not collect your password for this third party service at any time.
Usage Data
We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Contest, Sweepstakes, and Promotions
We may offer a chance for you to enter into a contest, sweepstakes, or other promotion (“Promotion”), which will require you to provide Optimal Fusion with certain Personal Data. This information is necessary to contact you in the event you win a prize, for prize delivery, or other promotional purposes. Unless prohibited by law, you agree that some of your personally identifiable information may be publicly displayed on our Services, such as the winner’s page, in the event you win a prize. By entering a Promotion, you may be added to our marketing list as well as those of third parties sponsoring the Promotion. In most instances, Optimal Fusion collects Personal Data in regards to a Promotion on behalf of an Advertiser, and therefore Optimal Fusion is not the operator or host of the Promotion. Therefore, we encourage you to read the Official Rules of the Promotion, the entry form that is used to collect your information, and the privacy policy on the sponsor’s homepage before entering into a Promotion.
Mailing List
In the event you sign up for a mailing list, Optimal Fusion may collect your email address and other personal information. Optimal Fusion will use this information to send you promotional offers and other advertisements that may be of interest to you. To unsubscribe contact our privacy officer at dataprotectionofficer@optimalfusion.com or click the unsubscribe link at the bottom of an email received as a result of being added onto our mailing list.
Tracking Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.
Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
•  Session Cookies. We use Session Cookies to operate our Service.
•  Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
•  Security Cookies. We use Security Cookies for security purposes.
•  Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.
Use of Data
Optimal Fusion uses the collected data for various purposes:
•  To provide and maintain our Service
•  To notify you about changes to our Service
•  To allow you to participate in interactive features of our Service when you choose to do so
•  To provide customer support
•  To gather analysis or valuable information so that we can improve our Service
•  To monitor the usage of our Service
•  To detect and prevent fraud
•  To detect, prevent and address technical issues
•  To pay or to receive payments related to our Service.
Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)
If you are from the European Economic Area (EEA), Optimal Fusion’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.
Optimal Fusion may process your Personal Data because:
•  We need to perform a contract with you
•  You have given us permission to do so
•  The processing is in our legitimate interests and it's not overridden by your rights
•  For payment processing purposes
•  To comply with the law
Retention of Data
Optimal Fusion will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Optimal Fusion will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Optimal Fusion will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Disclosure of Data
Generally
Optimal Fusion may share the information you provide to us with third party Data Controllers to allow these Data Controllers to contact you and provide you offers and other information that they think will be valuable to you. Optimal Fusion does not control the policies or practices of other entities with which we may share data. If you would like to learn about the policies and practices of these third parties or any choices they may offer, you should contact them directly. If you have questions about who to contact, please email us at dataprotectionofficer@optimalfusion.com.
Optimal Fusion may also share your information with our affiliates or with service providers and vendors who work on our behalf, and these third parties may further disclose the information they receive from us. Optimal Fusion will ensure its affiliates, service providers, and vendors sign Terms and Conditions, which incorporates this Privacy Policy or a Privacy Policy with substantially similar protections.
Optimal Fusion may use, sell or transfer any anonymous or aggregated statistical user data in any manner at any time.
Third Party Websites, Data Collection, Links and Co-brand Relationships
In order to provide increased value to our visitors, Optimal Fusion may choose various third party websites to link to and from, and frame within, its own Service. Optimal Fusion may also participate in co-branding and other relationships to offer information, programs and other services and features to its users.
These third party web sites may independently solicit and collect information from you. Optimal Fusion does not control these linked sites. Since their treatment of personal information may differ from ours, we encourage you to carefully review the privacy statements and terms of use of all third party web sites you access. On occasion, those third party web sites may provide us with information about your use of those sites.
What are my choices?
If you would like Optimal Fusion to stop providing your information to these third parties, please send a “do not share” request to Optimal Fusion by emailing us at privacy@optimalfusion.com, or by contacting us at dataprotectionofficer@optimalfusion.com.
Here are some additional resources that can help you manage your experiences with the various advertisers that you may come in contact with on Optimal Fusion’s websites:
Opt-out mechanism(s) at the Network Advertising Initiative : http://www.networkadvertising.org
Self regulatory Program for Behavioral Advertising Consumer Choice Page opt out page : http://www.aboutads.info/
Business Transactions
Optimal Fusion is a Data Processor that may collect your Personal Data on behalf of a Data Controller. Once your Personal Data is transferred to the Data Controller, your Personal Data is deleted from Optimal Fusion systems. The Data Controller who is in control and possession of your Personal Data is the Data Controller who was shown on the online form you used to enter your Personal Data, along with the necessary opt-out links. dataprotectionofficer@optimalfusion.com.
Additionally, if Optimal Fusion is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
Disclosure for Law Enforcement
Under certain circumstances, Optimal Fusion may be required to disclose your Personal Data if required to do so by law, or in response to valid requests by public authorities (e.g. a court or a government agency).
Legal Requirements
Optimal Fusion may disclose your Personal Data in the good faith belief that such action is necessary to:
• To comply with a legal obligation
• To protect and defend the rights or property of Optimal Fusion
• To prevent or investigate possible wrongdoing in connection with
the Service (e.g. to prevent or investigate fraud)
• To protect the personal safety of users of the Service or the
public
• To protect against legal liability
Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
"Do Not Track" Signals
We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.
You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
Your Data Protection Rights Under General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Optimal Fusion aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data by contacting us at dataprotectionofficer@optimalfusion.com.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where Optimal Fusion relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Service Providers
We may employ trusted third party companies and individuals who are GDPR compliant to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: http://www.google.com/intl/en/policies/privacy/
Behavioral Remarketing
Optimal Fusion uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.
Google AdWords
Google AdWords remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: http://www.google.com/intl/en/policies/privacy/
AppNexus
AppNexus remarketing service is provided by AppNexus Inc.
You can opt-out of AppNexus remarketing by visiting the Privacy the AppNexus Platform web page: http://www.appnexus.com/platform-policy#choices
For more information on the privacy practices of AppNexus, please visit the AppNexus Platform Privacy Policy web page:Â http://www.appnexus.com/platform-policy/
Payments
Optimal Fusion is a business-to-business type of company. For businesses that sign up for Optimal Fusion’s Services, we use third-party services for payment processing (e.g. payment processors).
We may store and collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
Links to Other Sites
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Children's Privacy
Our Service does not address anyone under the age of 18 ("Children").
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
Data Processor
Optimal Fusion, Inc.
7162 Beverly Blvd, #580, Los Angeles, CA 90036.
If you have any questions about this Privacy Policy or have any requests regarding Personal Data we may have collected about you, please contact us at the following email address:
Email: dataprotectionofficer@optimalfusion.com
We will respond to reasonable requests for access, revision, or deletion requests to the extent required or permitted by law. Please note, we may decide to deny your request for access or revisions where the burden and expense imposed on Optimal Fusion outweighs the risks to your individual privacy, or where the rights of other individuals would be violated by granting the access.