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A value-exchange relationship formed between qualified prospects and brands offering a product/service/solution. Prospects give their personal information and permission for future contact in exchange for locked content spotlighting the brand/product/service. Prospects typically fill out a form in exchange for whitepapers, webinars, and video content,however, almost any type of content can be distributed. Leads can be call-verified to offer a 2nd layer of validation and prospect interest.
Prospect is qualified by job title, role, and department, and is requesting information and/or content about a specific product, service, or brand.
MQL leads are primarily interested in exchanging their personal information for content (white paper, webinar, etc). However, they are not requesting an immediate phone call or direct sales approach at this point, and likely will not engage with an aggressive sales call.
Activate MQL leads into guaranteed webinar attendees through outbound email and telemarketing. We guarantee at least 20%-50% of the registrants will attend your webinars.
Prospects are identified through first-party intent data showing Initial interest in a product/service. Through our outbound call center, prospects agree to receive email and/or a phone call from the brand’s sales team. In addition, appointment setting is available, where prospects will commit to a date and time to receive a call from your sales team.
Data quality can make or break a demand generation campaign; marketing campaigns are only as strong as the data powering them. Optimal Fusion provides proprietary data validation, security, and campaign optimization delivering validity, compliance, and deep insights into data records and user engagements.