Reach Businesses
A complete lead generation solution powered by first party data. Powerful demand generation tools including ABM, intent data, and content syndication at your fingertips.
Learn moreFirst-Party Buyer Intent Data
What is Intent Data?
Data collected about users’ online behavior including content engagement, consumption, and interests derived by these actions. The data indicates intent of that user to take specific actions in the future based on these findings.
Why Collect Intent Data?
Intent Data paints a picture of business decision makers’ intent to purchase specific products and services, which correlates to advanced targeting when applied to lead generation campaigns. Intent Data focuses media efforts towards surging accounts and decision makers who have recently consumed content most relevant to your product or service.
How do we do it?
We collect tens of thousands of data signals each day consisting of survey responses, content engagement, and search data across our network of sites and data relationships. Users fill out short surveys prior to joining endemic content sites like StraightResults.com or B2B service provider sites like ReachAdvance.com allowing us to tap into industry level data.
What do we do with this data? TII intent data is utilized as a targeting layer on top of MQL content syndication campaigns. Leads are typically generated through targeted email/newsletter campaigns where by users are targeted with locked content/ebooks/video content in exchange for sharing their contact information (lead form fills).
Data Verification
Data quality can make or break a demand generation campaign; marketing campaigns are only as strong as the data powering them. Optimal Fusion provides proprietary data validation, security, and campaign optimization delivering validity, compliance, and deep insights into data records and user engagements.
